Our Story

In 2015 Vida owner Shawna LaBella, and her husband John, became proud parents to their daughter, Auburn. At 3 months old, Auburn was diagnosed with a rare chromosome disorder called 1p36 deletion syndrome and severe food allergies. In 2016, Shawna began experimenting with food to not only meet Auburn's needs, but to create foods she would enjoy.

 In 2020, Shawna jumped at the opportunity to become the owner of Vida pancakes with a mission to provide hope and resources to families struggling with food allergies. Vida is a woman-led small business with a goal to provide familiar foods you can trust, while providing nutritious and delicious pancakes for the whole family.

Ready to give your family the best breakfast?

At Vida we've carefully crafted both Regular and Gluten Free versions of pancake and waffle mix. Both are are packed with whole grains, flaxseed AND great flavor! Now you can relax and enjoy making memories around the breakfast table.

One Mom, One Goal!

At Vida, we're on a mission to make your search for food eaiser knowing great nutrition is included in every bite.

Share on Instagram